As Kikkoman launched a new line of Teriyaki BBQ sauces, we needed to introduce the brand to a younger generation without losing what made it iconic in the first place.

So we leaned into something Kikkoman could authentically own: its Japanese heritage. Inspired by the exaggerated drama and visual language of shonen anime, we created Unleash Legendary, turning everyday cooking into something much bigger.

Because when you’ve been making legendary flavor for over 300 years, you don’t need to borrow credibility.

You just unleash it.