Topps
Over the last few years, we’ve gotten to play in the world of Topps, from MLB Chrome launches and Spaghetti Westerns to helping welcome Topps back to the NBA. The work has always started from the same place: tapping into everything that makes collecting so much fun. The hunt, the nostalgia, the players, the culture and the feeling that the next pack might have something incredible inside.
We’ve made a lot of weird and wonderful stuff along the way.
Chrome Rush
When Topps brought back its Chrome MVP Buyback, we treated the hunt for the most valuable cards like a good old-fashioned gold rush.
Only this time, the treasure was cardboard.
So we headed west with David Ortiz, Pedro Martinez, Frank Thomas, Vladimir Guerrero Sr. and Rollie Fingers, turning the chase for Chrome into a full-blown Spaghetti Western of wanted posters, dusty standoffs and baseball legends.
There was gold in them packs.
It’s Our Game Now
After 15 years away, Topps was returning to the NBA.
So we treated the return like more than a card launch. It was a statement.
We brought together the game’s past, present and future, from legends and superstars to a new generation of rookies, and launched It’s Our Game Now across film, social, events and a massive Times Square takeover.
A new era for Topps Basketball.
