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MINI x Rio '16

 

mini x rio 2016

This is the Olympic chapter of the "Defy Labels" campaign. This time around we  featured  athletes who exceeded expectations on their road to Rio. Once again, the #GOAT Serena Williams steals the show by delivering the spot's closing statement.

 

w/ Mark Krajan, Luke Zehner

 

Director: Matt Baron [alldayeveryday]